The export race (+ 12%) trains Italian cosmetics

Exports sustain the cosmetics industry, which continued to grow last year. And the predictions for 2017 are positive. According to the cosmetic survey of Cosmetica Italia, in 2016, the industry's total turnover in the sector reached 10.5 billion euros (preconsuntive), up 5% on the previous year, with exports almost 4.3 billion, up 12%. And this year's estimates suggest a further 5% increase in revenues and 11.5% in export. Significantly improving the balance of payments, which is 2.1 billion, the absolute record for the sub-fund.

Increasingly, albeit lower than last year, domestic consumption also marks a + 0.5% for a value of 9.9 billion, as Fabio Rossello, President of Cosmetica Italia, explains: "Domestic demand for cosmetics Positively impact on domestic industry sales. After the controversies of the last few years, professional channels are growing again, while direct sales continue to grow sharply. The mass market, the main channel of sales, is declining, while the pharmacy marks a brutal brake in recent months. "

In fact it falls by 1.1% yoy (with a further fall of 0.8% expected for the first half of 2017), which absorbs 40% of total consumption by 3.8 billion. In fact, the scissors created in sales of cosmetics in hypermarkets and traditional supermarkets dropped by more than four percentage points, and those in specialized areas, also called "home-toilets" (or "modern canals") that have Registered increases of more than 6% thanks to recent new openings on the territory.

Reacting to the long wave of the economic downturn and constant attention to price levels, large distribution, however, still caters to a wide range of consumers, recognizing the channel's ability to offer highly competitive products at prices and unbeatable from the point of view Qualitative view. It should be emphasized that channel numbers significantly affect single-label distribution.

Instead, a timid resurgence of perfumery - which holds second place in cosmetic sales in Italy after the large distribution, with a 20% share on the total - is confirmed, confirmed by +0.9% at the end of 2016 and by 1% growth forecast for the first six months of this year.

On the other hand, it is a flat market that the pharmacy channel, after years of positive trends, as anticipated by some quarters of difficulty, while retaining a value over 1.8 billion euros. And the fall of 0.5% expected for 2017 does not hope well.

However, professional hairdressing and cosmetic centers close by 1% (over 560 million) and 2.1% (230 million) respectively, thanks to a rise in attendance and therefore consumption. While direct, home, correspondence and e-commerce sales accounted for a leap of 7.8% (over 750 million), mainly thanks to the web. The interest of consumers in the natural world supports the performance of the herbal medicine channel (+ 1.7%, 430 million).

"We have carried out an important study on the main financial indicators of the cosmetics industry, identifying dimensional and homogeneous market classes to have a real breakthrough in the industry," comments Gian Andrea Positano, head of Cosmetica Italia's Center of Excellence. The various indices confirm the capital and structural integrity of cosmetic companies. "

Source: Il Sole 24 ore